Scripts

Copywriter| GoReport Script GoReport needed a copywriter to create ideas and a script to promote their software, which helps users write reports faster than ever before. (Animation by David Henderson Design)

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Scripts

Copywriter| GoReport Script GoReport needed a copywriter to create ideas and a script to promote their software, which helps users write reports faster than ever before. (Animation by David Henderson Design)

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Websites

  Walker Communications asked me to write their web copy in a way that captured the style and character of their agency.

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Websites

  Walker Communications asked me to write their web copy in a way that captured the style and character of their agency.

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Advertising

  This poster was part of a campaign I worked on for Innovation Flooring. They wanted a poster campaign to tell customers about they’re NI-made carpets, as they are one of the few flooring companies to sell carpets made in

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Advertising

  This poster was part of a campaign I worked on for Innovation Flooring. They wanted a poster campaign to tell customers about they’re NI-made carpets, as they are one of the few flooring companies to sell carpets made in

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Brochures

  A college asked me to write their brochure copy in a way that would connect with school-leavers and get the college’s key messages across.

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Brochures

  A college asked me to write their brochure copy in a way that would connect with school-leavers and get the college’s key messages across.

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Direct Mail

           Northern Ireland Cancer Fund for Children wanted me to write a direct mail campaign, including a leaflet (click to view) and a letter to potential supporters.

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Direct Mail

           Northern Ireland Cancer Fund for Children wanted me to write a direct mail campaign, including a leaflet (click to view) and a letter to potential supporters.

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Press Releases

Funny Money Prints needed to tell everyone about their new online business, and asked me to put together a message to get people’s attention. Press releases are tricky because, although you want to shout about your business, nobody’s really interested

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Press Releases

Funny Money Prints needed to tell everyone about their new online business, and asked me to put together a message to get people’s attention. Press releases are tricky because, although you want to shout about your business, nobody’s really interested

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The Argos Aliens think you’re stupid

I’ll clutch some straws on Argos’s behalf to begin. Firstly, there are worse ad campaigns than their latest effort. It shows-off their product range (tick), features competitive prices (tick), and promotes their online service (tick). But why the blue aliens?

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The Argos Aliens think you’re stupid

I’ll clutch some straws on Argos’s behalf to begin. Firstly, there are worse ad campaigns than their latest effort. It shows-off their product range (tick), features competitive prices (tick), and promotes their online service (tick). But why the blue aliens?

/ 3 Comments

Harvey Nichols ruin a brand-new advertising opportunity. And their mums will be furious.

The luxury fashion retailer takes a risk to promote their upcoming sale. But it’s going to hurt them. The advert shows a woman with her clothes soaked around the groin area next to the slogan: “The Harvey Nichols Sale. Try To

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Harvey Nichols ruin a brand-new advertising opportunity. And their mums will be furious.

The luxury fashion retailer takes a risk to promote their upcoming sale. But it’s going to hurt them. The advert shows a woman with her clothes soaked around the groin area next to the slogan: “The Harvey Nichols Sale. Try To

/ 6 Comments